class: left, bottom, title-slide # Module 4: Web Analytics ## EME6356: Learning & Web Analytics ### Dr. Bret Staudt Willet ### February 15, 2022 --- class: inverse, center, middle #
**View the slides:** [bretsw.github.io/eme6356-ss22-module4](https://bretsw.github.io/eme6356-ss22-module4) --- # Data Stories <img src="img/4-fsu-soccer.jpg" width="360px" style="display: block; margin: auto;" /> **"Your Seminoles are National Champions #OneTribe"** (Tweet from [@FSUSoccer](https://twitter.com/FSUSoccer/status/1468066591120052226)) --- # Data Stories <img src="img/4-biomedical-analytics.jpg" width="540px" style="display: block; margin: auto;" /> **"Pre-symptomatic detection of COVID-19 from smartwatch data"** (Tweet from [@natBME](https://twitter.com/natBME/status/1329114238586064898)) --- # Data Stories <img src="img/4-biomedical-analytics.jpg" width="540px" style="display: block; margin: auto;" /> -
Journal article in [Nature Biomedical Engineering](https://www.nature.com/articles/s41551-020-00640-6) -- -
FSU Soccer uses [WHOOP bands](https://www.whoop.com/) --- class: inverse, center, middle #
<br> <br> Module 3 Discussion <br> Themes and Kudos --- class: inverse, center, middle #
<br> <br> Module 3 Discussion <br> Final Thoughts? --- class: inverse, center, middle #
<br> <br> Module 4: <br> Web Analytics --- class: inverse, center, middle #
<br> <br> **Defining Analytics** **Measure
Collect
Analyze
Report** --- class: inverse, center, middle #
<br> <br> **Web Analytics** **(Activity Online)** --- # Activity Online <img src="img/social-media-phone.jpg" width="600px" style="display: block; margin: auto;" /> Measure
Collect
Analyze
Report -- ###
**What might we measure?** --- # Activity Online <img src="img/social-media-phone.jpg" width="600px" style="display: block; margin: auto;" /> - From whom do teachers seek professional advice? -- - With whom do participants interact in Twitter hashtags? -- - How did question asking change in the r/Teachers subreddit when doing school from home? --- class: inverse, center, middle #
<br> <br> **Web Analytics** <br><br> Examples --- #
Web Analytics Example 1 ### **Google Analytics** <img src="img/4-google-analytics.png" width="100%" style="display: block; margin: auto;" /> [Google Analytics dashboard](https://analytics.google.com/analytics/web/) --- #
Web Analytics Example 2 ### **Google BigQuery** <img src="img/4-google-bigquery.png" width="100%" style="display: block; margin: auto;" /> [Google BigQuery dashboard](https://console.cloud.google.com/bigquery) --- #
Web Analytics Example 3 ### **Webpage JSON** <img src="img/4-webpage-json.png" width="100%" style="display: block; margin: auto;" /> [Reddit r/Teachers JSON](https://www.reddit.com/r/Teachers.json) --- #
Web Analytics Example 4 ### **Reddit API** <img src="img/4-reddit-api.png" width="100%" style="display: block; margin: auto;" /> [Reddit API](https://github.com/bretsw/reddit-covid/blob/main/local-functions.R) --- #
Web Analytics Example 5 ### **Twitter Dashboard** <img src="img/4-twitter-dashboard.png" width="600px" style="display: block; margin: auto;" /> [Social Media Lab Twitter Dashboard](https://dashboard.socialmediadata.org/educhat/) --- #
Web Analytics Example 6 ### **Twitter Archiving Google Sheets** <img src="img/4-tags-tracker.png" width="100%" style="display: block; margin: auto;" /> [Twitter Archiving Google Sheet (TAGS)](https://tags.hawksey.info/) [TAGS collector for conference tweets](https://bit.ly/aect19tracker) --- #
Web Analytics Example 7 ### **Twitter Academic API** [Twitter API for Academic Research](https://developer.twitter.com/en/products/twitter-api/academic-research) ```r library(academictwitteR) library(tidytags) tweets_json <- academictwitteR::get_all_tweets( query = "#fledchat", n = 1500000, page_n = 500, start_tweet = "2006-03-21T00:00:00Z", end_tweets = Sys.time(), bearer_token = Sys.getenv("TWITTER_BEARER_TOKEN"), data_path = "data/" ) tweets_tidy <- academictwitteR::bind_tweets(data_path = "data/", output_format = "tidy") edchat_tweets <- tidytags::lookup_many_tweets(tweets_tidy$tweet_id) ``` --- #
Web Analytics Example 7 ### **Twitter Academic API** <img src="img/4-fledchat-by-type.png" width="100%" style="display: block; margin: auto;" /> --- #
Web Analytics Example 7 ### **Twitter Academic API** <img src="img/4-fledchat-questions.png" width="100%" style="display: block; margin: auto;" /> --- #
Web Analytics Example 8 ### **tidytags** **R Package for Importing and Analyzing Twitter Data Collected with Twitter Archiving Google Sheets** <img src="img/4-tidytags-logo.png" width="280px" style="display: block; margin: auto;" /> -- - [R package website](https://docs.ropensci.org/tidytags/) -- - [GitHub repository](https://github.com/ropensci/tidytags) --- #
Web Analytics Example 8 ### **tidytags** <img src="img/4-tidytags-logo.png" width="280px" style="display: block; margin: auto;" /> - [Overview](https://docs.ropensci.org/tidytags/) -- - **Guide 1:** [Getting started with tidytags](https://docs.ropensci.org/tidytags/articles/setup.html) -- - **Guide 2:** [Using tidytags with a conference hashtag](hhttps://docs.ropensci.org/tidytags/articles/tidytags-with-conf-hashtags.html) --- #
Web Analytics Example 8 ### **tidytags workflow** <img src="img/4-tidytags-workflow.jpg" width="640px" style="display: block; margin: auto;" /> --- class: inverse, center, middle #
<br> <br> **What might we measure?** --- class: inverse, center, middle #
<br><br> Looking Ahead --- # Semester schedule <img src="img/across-time.jpg" width="100%" style="display: block; margin: auto;" /> - **Module 4:** Web Analytics - **Module 5:** Data Visualization - **Module 6:** Ethics in Analytics - **Module 7:** Future of Analytics - **Module 8:** Case Discussions --- # Major Assignments <img src="img/build.jpg" width="480px" style="display: block; margin: auto;" /> ### Analytics Assignments -- - Analytics Practice (200 points) - **due end of Module 5** -- - Analytics Case Presentation (200 points; group project) -- - Analytics Ethics Statement (100 points) --- class: inverse, center, middle #
<br><br> Questions <hr> **What questions can I answer for you now?** **How can I support you this week?** <hr>
[bret.staudtwillet@fsu.edu](mailto:bret.staudtwillet@fsu.edu) |
[@bretsw](https://twitter.com/bretsw) |
[bretsw.com](http://bretsw.com) |
[GitHub](https://github.com/bretsw/)